b. dazzle, inc. Made in America b.dazzle inc.
500 Meyer Lane
Redondo Beach, CA 90278
Tel: (310) 374-3000
Fax: (310) 318-6692
   

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b. dazzle, inc. ENTERS LICENSE AGREEMENT WITH U.S. OLYMPIC COMMITTEE TO CREATE SCRAMBLE SQUARES® PUZZLES ON OLYMPIC SPORTS

Olympic backstroke champion John Naber, one of the four Olympic swimming champions featured on the new "Swimming Champions" Scramble Squares® puzzle from b. dazzle, inc., says, “The Scramble Squares Puzzle is a perfect form of recreation ... especially for an Olympian like me. Olympians are so competitive, we keep trying long after a lesser person gives up. These Scramble Squares are so challenging, they provide hours (if not days) of challenge. And I like that! It’s a gold medal puzzle!”


**NEWS*RELEASE**NEWS*RELEASE**NEWS*RELEASE**
FOR IMMEDIATE RELEASE PRESS
CONTACT: Marshall Gavin
 
(310) 374-3000
b. dazzle, inc. ENTERS LICENSE AGREEMENT WITH U.S. OLYMPIC COMMITTEE TO CREATE SCRAMBLE SQUARES® PUZZLES ON OLYMPIC SPORTS


REDONDO BEACH, CA... April 26, 2006... b. dazzle, inc. of Redondo Beach, California, has announced that it has entered into a license agreement with the United States Olympic Committee to create Scramble Squares® brain teaser puzzles on Olympic Sports themes, beginning with b. dazzle's new "Swimming Champions" Scramble Squares® puzzle. This first in the Olympics series of Scramble Squares® puzzles features John Naber, Janet Evans, Rowdy Gaines, and Mary T. Meagher, each performing their signature swimming strokes (backstroke, breaststroke, crawl and butterfly, respectively) and shows the USOC Olympic rings logo on each of the puzzle's nine 4" x 4" pieces. The original illustration of each champion swimmer on the puzzle includes the swimmer’s autograph.

The U. S. Olympic Committee's mission statement is "To support United States Olympic and Paralympic athletes in achieving sustained competitive excellence and preserve the Olympic Ideals, and thereby inspire all Americans." The Olympic ideals of excellence, teamwork and fair play also reflect the values and principles that drive b. dazzle, inc., according to b. dazzle founder, puzzle designer, president & CEO, Kathie Gavin. "What youngster doesn't dream to someday represent his or her country in the Olympics and strive to achieve the pinnacle of his or her sport that only God's grace, self-discipline, honesty and hard work can achieve?" she asks. "We wish to help inspire America's youth toward high standards, we and are very grateful for the opportunity to reach them and their parents through our affiliation with the USOC." Olympic backstroke champion John Naber adds, “The Scramble Squares Puzzle is a perfect form of recreation ... especially for an Olympian like me. Olympians are so competitive, we keep trying long after a lesser person gives up. These Scramble Squares are so challenging, they provide hours (if not days) of challenge. And I like that! It’s a gold medal puzzle!”

Exquisite, award winning Scramble Squares® brain teaser puzzles for ages 4 to 104 are at least as popular with adults, seniors, teenagers and college students as they are with children. Although each Scramble Squares® puzzle has only nine 4” x 4” pieces, Scramble Squares® puzzles are Perhaps the World’s Most Challenging Puzzle®! At under $10.00 retail, Scramble Squares® puzzles make inexpensive, but highly entertaining and valued gifts for both men and women alike... for Father’s Day, Mother’s Day, Easter, Halloween, birthdays, get well, graduation, travel and holidays. Scramble Squares® puzzles are Easy To Play, But Hard To Solve!® Over 120 exquisite styles of colorful original art are available on nature, sports, history, culture, geography, science, technology, occupations, gourmet, fantasy, hobbies and activities, and more new styles are added every six months. Store displays come complete with the unique Scramble Squares® “5-Minute Challenge™” in store free puzzle giveaway promotion for consumers who solve a Scramble Squares® demonstration puzzle within five minutes!

Each Scramble Squares® puzzle package includes a panel of fascinating factual information on the subject of the puzzle, as well as a trivia question and hidden answer, all packaged in a unique and handy heavy duty 10-1/2" long x 5-3/4" wide x 3/8" deep resealable vinyl travel pouch, which may be collected and stored easily in a standard 3-ring binder. The vinyl pouch is crystal clear, enabling the consumer to see the extraordinary beauty of the puzzles’ realistic original art, while achieving a very high amount of retail value per square foot of store space for the merchant.

Scramble Squares® teaches:
o Critical Thinking/Problem Solving Skills
o Patience
o Perseverance
o Statistical Probabilities
o Cooperative and Solitary Productivity

Scramble Squares® also helps maintain mental agility, sharpness and memory in seniors and adults, while providing hours of quiet and stimulating entertainment.

b. dazzle provides a free 24" x 36" full color "WIN A FREE PUZZLE" promotional poster to any store offering its customers the Scramble Squares® "5–MINUTE CHALLENGE.®" Retailers can give a free Scramble Squares® puzzle to any customer who accepts the challenge and successfully solves the nine piece Scramble Squares® demonstration puzzle within five minutes. b. dazzle promptly replaces the stores’ puzzles awarded to consumers at no cost to the merchants. b. dazzle’s permanent wood counter, floor and slat wall displays each feature a demonstration puzzle on an interactive playing surface with an electronic timer to time consumers in the 5–MINUTE CHALLENGE.® b. dazzle also offers a free, very compact, corrugated counter spinner display, including the timer and poster, with the purchase of any 72 Scramble Squares® puzzles in any quantity per style.

b. dazzle, inc. is an Official Member of the “CHARACTER COUNTS!” COALITION of the Josephson Institute of Ethics in Los Angeles: http://www.charactercounts.org (800-711-2670; 310-846-4800). The purpose of the “CHARACTER COUNTS!” Coalition is to fortify the lives of America's young people with consensus ethical values called the “Six Pillars of Character.” These six key character values, which transcend divisions of race, creed, politics, gender and wealth, are trustworthiness, respect, responsibility, fairness, caring and citizenship. Because our society places such a high value on material success, there is the tendency in human nature to pursue success by any means, whether fairly or unfairly, honestly or dishonestly.

We strongly believe that with our success comes a duty for us to contribute to our society. We wish to do so by advancing the principles of good character and ethical behavior, not only by operating our business in accordance with ethical standards, but also by advancing and promoting the importance of ethical business practices and ethical behavior throughout our industry and our society at large. The “CHARACTER COUNTS!” Coalition has become the nation's leading character education system, now reaching five million youngsters through a widespread partnership of schools and youth-serving organizations. Two United States' Presidents, the Congress, most states and countless municipalities have endorsed the Coalition's approach and declared the third week
in October “National CHARACTER COUNTS! Week.”

For further information, contact Kathie Gavin at b. dazzle inc., 500 Meyer Lane, Redondo Beach, California 90278. The telephone, fax, e-mail and web site numbers are,
Phone: (310) 374-3000; Fax: (310) 318-6692
E-mail: info@b–dazzle.com
World Wide Web Site: http://www.b–dazzle.com.

 



b.dazzle inc. · 500 Meyer Lane · Redondo Beach, CA 90278, U.S.A.
Tel: (310) 374-3000 · Fax: (310) 318-6692 · E Mail: info@b-dazzle.com
 

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