In announcing these awards, noted child development authority, Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy), Director of The Institute For Childhood Resources, founded in San Francisco in 1975, and a childhood specialist for over 40 years, said, "As a natural, on-going part of our work as parents, teachers, early childhood specialists and others involved with children at home or elsewhere, we observe children at play. With our own eyes we see what works…and what doesn’t hold up under tough testing – the normal barrage of active, inquisitive, and resourceful babies, toddlers, preschoolers, and older children. I utilize a complicated set of objective and subjective criteria to evaluate toys and other products. Some questions to ask are:

• Is this product worth the price?
• Does it have lasting play value?
• Is it appropriate?
• Is it fun?
• Does it meet safety standards?

Dr. Toy's Guide (www.drtoy.com) is offered to complement these observations and to help in selecting the right products to enhance play and learning. They stimulate the imagination, engage the player, have value, and hold up over time."

Dr. Auerbach is the only Ph.D. with extensive training, background and over 41 years of experience evaluating, writing and speaking about toys and children's products.
Dr. Auerbach is trained in education, child psychology, child development and special education. She is an educator, consultant, parent and grandparent.

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For further information, contact Kathie Gavin at b. dazzle, inc., 500 Meyer Lane, Redondo Beach, California 90278.

The b. dazzle, inc. telephone, fax, e-mail and web site numbers are,
Phone: (310) 374-3000; Fax: (310) 318-6692; E-mail: info@b-dazzle.com;

World Wide Web Site: http://www.b-dazzle.com.

Following is the internet link to the b. dazzle, inc. Company Profile:
http://www.b-dazzle.com/profile.asp